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With back-to-school season upon us, kids shouldn’t be the only ones learning new knowledge and skills. Your alumni are now back from their summer vacations and watching their children do homework at the kitchen table. Get ready to offer them the opportunity to build their skills as well. By creating eLearning offerings that are affordable and accessible for professionals, you can transform your alumni into lifelong learners!
Universities rely on trust. The American Psychological Association finds that a student's relationship with their teachers has critical and long-lasting implications on both their academic and social development [1].
Universities recruit and cultivate faculty to do the crucial work of providing direct mentorship to students. The relationships they build enable faculty to guide, influence, and mentor students to become professionals and informed members of society.
Unfortunately, though, trust in universities has declined significantly in the past several years. In a 2018 Gallup poll, only 48 percent of Americans expressed “a great deal” or “quite a lot” of confidence in higher education. Since 2015, this metric declined by 9 percent [2].
Ensuring that students have a good experience while in school and targeting them for alumni opportunities after graduation can boost overall loyalty. A recent study also found that education experience satisfaction was a key predictor of alumni contact, trust, and donation willingness [3]. Push out products to alumni that are currently engaged or have been engaged in the past — they’re the most likely to show loyalty and sign back up for continuing education.
When students have a great experience, they’re much more likely to return to the same forum for additional courses. Become a go-to for today’s employees who are looking for ways to stay employed through continuous upskilling. Did you know that nearly 3 in 4 workers are willing to learn new skills or re-train to remain employable?
Workplaces are offering more educational opportunities to their employees to sate these desires. A whopping 87 percent of millennials believe that learning and development are critical in the workplace. However, only 34 percent of employees are satisfied with their job-specific training [4]. Universities can deliver outstanding training and learning experiences – using technology that’s both flexible and easy to use. When it’s easy to obtain skills through your forum, your loyal alumni will return time and time again.
Creating a branded platform allows you to engage with your learners. It takes an average of 5 to 7 impressions for people to recognize a brand [5] . When you brand your platform, you help your customer engage with your university in addition to the content they’re learning. Over time, they’ll come to understand that where they’re learning is just as important as what they’re learning. Yes, the skills and knowledge they’re obtaining are valuable, but so is the fact that they can return to your online platform and continue to learn for years to come.
According to Gallup, customers who are “fully engaged” with a strong attachment to the brand deliver a 23 percent premium over the average customer in profitability, revenue, and share of wallet [6].
Amesite offers systems branded to universities that enable them to offer subscription, single purchase, or combination programs. These out-of-the-box programs engage alumni and build revenue for universities.
Don’t just take our word for it. See it in action with Wayne State University’s Warrior TechSource learning platform.
[1] https://www.apa.org/education-career/k12/relationships
[2] https://news.gallup.com/opinion/gallup/242441/confidence-higher-education-down-2015.aspx
[3] https://www.mdpi.com/2071-1050/14/13/7570/htm
[4] https://www.lorman.com/blog/post/39-statistics-that-prove-the-value-of-employee-training
[5] https://www.smallbizgenius.net/by-the-numbers/branding-statistics/#gref
[6] https://www.gallup.com/workplace/241766/customers-coming-back.aspx
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