Why Are Kids on TikTok and Not Their LMS?
March 31, 2023

TikTok has captured the attention of young people worldwide, and it's not hard to see why. TikTok's unique blend of short-form videos, AI-driven content personalization, and engaging design has made it a favorite among students. In this post, we will explore how TikTok's use of AI, engagement, and personalization contributes to its popularity among students and how these principles can be applied to educational technology.

AI-Driven Content Personalization

TikTok's algorithm uses machine learning to personalize content for each user, presenting videos that are tailored to their preferences and interests [1]. This AI-driven personalization is one of the reasons why students find TikTok so engaging. Rather than scrolling through an endless stream of content, students are presented with videos that they are more likely to enjoy.

Engagement and Interactivity

TikTok's design is optimized for engagement and interactivity, encouraging users to comment, like, and share videos [2]. This engagement provides instant gratification, which can be particularly rewarding for students who may not receive instant feedback on their work in the classroom. TikTok reports that its users are 1.6x more likely to hit the “like” button on TikTok ads, versus ads on other platforms [3].

TikTok's AI-driven content personalization and engagement features combine to create an environment that is addictive and engaging for students [4]. By tailoring content to each user's interests and encouraging engagement and interactivity, TikTok creates a sense of community and connection that can be particularly appealing to young people.

Applying These Principles to the LMS

The principles that make TikTok so engaging can also be applied to educational technology. By using AI-driven personalization, LMSs can provide students with tailored content that is more likely to capture their interest and engage them in the learning process. Similarly, by optimizing for engagement and interactivity, educational technology can create a sense of community and connection among students, making learning more enjoyable and rewarding.


TikTok's use of AI, engagement, and personalization has made it a favorite among students worldwide. By applying these principles to educational technology, educators can create a more engaging and personalized learning experience that is better suited to the needs and preferences of today's students.

Meet Amesite

Amesite LMS leverages the power of artificial intelligence (AI) to enhance learner engagement and personalization. The AI-powered LMS provides students with customized content, adaptive assessments, and real-time feedback, ensuring that each student's unique needs are met. Recently, Amesite integrated GPT-3 – the technology that powers ChatGPT to provide learners with a generative AI chatbot. The result is a more engaging and effective learning experience for each student, ultimately leading to better academic outcomes.

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