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Throughout the years, companies spanning all industries have invested in learning management systems (LMS), including many universities. These valuable systems can contain a wealth of information, but in the modern world, they equate to little more than a storage system for undergraduate curriculum materials–and they become outdated very quickly. Let’s take a look at how you can use a true Learning Community Environment® built for native, online professional programs to create a greater impact and increase revenue.

1. The LMS Solutions Are Built for Standalone Courses–Not Professional Programs

When they first became popular, LMS’s were a wonderful way to connect and share information in one shared space. However, LMS courses often force staff and alumni to follow a set course on their own. Ultimately, if they get lost, they will need to find someone else to ask for help – so what if that help was built directly into the system?

Despite the fact that 55% of workers say that they will often go to their peers when they feel stuck, less than 50% of companies have peer learning systems [1, 2]. Adding to this, less than 34% of organizations have systems that support employees sharing information at all [2]. This means that there is a huge market for universities that are looking to support their alumni after graduation. Alumni and employees alike want to have a community to support their learning efforts and are not being given that opportunity.

2. Professional Program Content Needs to Be Fresh, Relevant, and Engaging

Using an LMS solution to create a course can be a wonderful learning opportunity for staff and alumni – when it is first released. It is no secret that many LMS courses are known to become outdated almost immediately, and they don’t always get updated on a regular basis with new information. Ultimately, this means that most courses have what is considered low-quality content.

In today’s constantly evolving world, most people expect content to be fresh and up-to-date, especially if they are going to pay for it. Content that doesn’t meet this standard seems less credible and can be confusing – and companies in other industries are already realizing this. This is why, when asked, 55% of companies with successful marketing strategies said that their primary strategy was focusing on improving the quality of their content [3].

3. An Ecosystem is Required for Enterprise-Scale Learning Programs

Scaling learning programs means more than just providing relevant content. It means being able to create an ecosystem that can be easily navigated and continuously engages those who use it. Modern people look for modern solutions, and digital is the current direction that everyone is moving. Current estimates show that 95% of all purchases will be through some kind of eCommerce platform by the year 2040 [3]. People are looking for digital solutions for shopping, learning, and connecting with others – and a learning ecosystem can provide that.

The Takeaway

As students transition into employees, they are seeking solutions that can help them to stay up-to-date with content that is relevant to their industries. At Amesite, we provide branded learning systems for universities that allow them to offer alumni and staff subscriptions, as well as single purchase and combination programs. To learn more about how our out-of-the-box solutions can help you to offer products that alumni love and build revenue for your university, check out our case study on our recent partnership with Wayne State University.

[1] https://get.degreed.com/hubfs/Degreed_How_the_Workforce_Learns_in_2016.pdf

[2] https://www.mckinsey.com/capabilities/people-and-organizational-performance/our-insights/learning-at-the-speed-of-business

[3] https://www.semrush.com/blog/content-optimization-guide/?utm_source=StatisticsBlogPost&utm_medium=Blog&utm_campaign=stateofCM22

[4] https://firstsiteguide.com/ecommerce-stats/

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