So your museum already has a ticketing system, but how do you deliver value in a way that can drive revenue? Many museums have made YouTube videos to build an online presence, but the videos garner few to no views due to their low quality, lack of sophistication, and inability to engage their viewers with interactive features.
Now, the new and improved way is to deliver digital memberships on a platform with vast capabilities and simple interfaces. With a digital membership, your patrons can experience and enjoy exhibits and assets digitally in an engaging format. The best part is that you can set up your digital membership immediately by using out-of-the-box software like Amesite.
1. How to Constantly Engage With Your Patrons
Museums continuously prove to be a cultural staple and are supported by a large majority of people. In fact, 97% of Americans believe museums are educationally beneficial to their community [1]. With this high support for museums, giving patrons even more educational and interactive experiences is an obvious route for fostering engagement and generating revenue. The best way to keep engagement high is to continue the exhibit outside regular museum hours. Keep your “doors open” 24/7 for exhibits, movies, and learning experiences. With 81% of people saying they trust museums and value their historical significance [2], providing more resources can only improve your patron’s experience and overall satisfaction.
2. The Challenge of Losing Patrons to Low-Quality Engagement
One of the biggest challenges in any industry is losing patrons due to low-quality engagement. With information available at our fingertips, it is more important now than ever for museums to bridge this gap and establish a digital presence.
Around 94% of pre-roll ads are skipped on YouTube, and even when skipping ads isn’t an option, the average attention span is only 8 seconds [3]. With only a few minutes, if not seconds, to grab the attention of your patrons, you need to make sure your content is high-quality and relevant.
3. The Solution: Amesite Branded Platform
The best solution for creating high-value engaging content is to make your assets available instantaneously – on a platform branded to your organization, Powered by Amesite. With the help of Amesite’s out-of-the-box solution, your museum can offer a digital experience that your patrons love.
Studies have shown that 82% of people with high emotional engagement with an organization or company will always try to support it, which is why it is vital to create this accessible avenue [5]. Amesite’s platform presents information on a social-media-inspired interface, which requires zero training and, therefore, zero barriers to entry. By creating a digital twin that is available 24/7, patrons can access new exhibits, offerings, and assets from anywhere at any time.
Now is the time to get on board and digitalize your museum collection and experience. Most organizations are now switching to SaaS software. In fact, 85% of software used by organizations will be SaaS Solutions by 2025 [4].
