Advantages of Investing in B2B SaaS Companies
January 18, 2023

Investing in B2B SaaS (Software as a Service) companies can be a lucrative opportunity for investors. Here are some of the key advantages of investing in B2B SaaS companies:

Easier forecasting

One of the biggest advantages of B2B SaaS companies is that they often have predictable and recurring revenue streams. This makes it easier for investors to forecast the company's future performance and make informed investment decisions.

Lower barriers to customer adoption

B2B SaaS companies typically have lower barriers to customer adoption compared to traditional software companies. This is because B2B SaaS products are typically sold on a subscription basis, which means that customers can try the product before committing to a long-term contract. This makes it easier for B2B SaaS companies to acquire and retain customers.


B2B SaaS companies are often highly scalable, which means that they can grow rapidly without incurring significant additional costs. This is because the software is delivered over the internet and can be accessed by an unlimited number of users at a relatively low cost.

High margins

B2B SaaS companies often have high margins because they have a recurring revenue model and low customer acquisition costs. This means that the company can generate significant profits from its customer base. KeyBanc Capital Markets’ 2021 survey reports profit margins in 2021 for the median SaaS company were around 80% for subscriptions.

Strong growth potential

The SaaS market is expected to continue growing at a rapid pace, with some estimates projecting a market size of over $200B in 2023. This makes B2B SaaS companies an attractive investment opportunity for those looking to capitalize on this growth.

Some specific examples of successful white-label software companies include Shopify, an eCommerce tool, Nuance, a conversational AI tool, and Sabre, a travel technology platform. All of these companies have achieved significant growth and continue to grow as household names.

In conclusion, investing in B2B SaaS companies can be a smart and lucrative opportunity for investors. With predictable revenue streams, lower barriers to customer adoption, scalability, high margins, and strong growth potential, B2B SaaS companies offer a number of advantages for investors.

Meet Amesite

Amesite operates as a B2B SaaS Partner and has contracted with businesses, universities and government agencies, including NAFEO and CUNY to build and deliver custom, white-labeled SaaS platforms. Amesite has a proven track record of launching successful programs in a timely manner and our programs have an impressive 98% retention rate across all industries. Get a demo of our industry-leading capabilities today. Watch our most recent shareholder update for more details.

Learn more about Amesite from our recent features in Benzinga, Small Caps Daily and USA Today. You can watch Amesite’s CEO talk about growth potential on CNBC, Yahoo! Finance and Mornings with Maria.