3 Ways Universities Can Deliver Learning on Their Own Brand
June 23, 2022

Over the years, universities work to build their reputations and relationships with their learners. In a professional market, offering a first-rate experience to specialized groups who know and respect what you do can set you apart from your peers. Consider the following three ways to help you play to your strengths as a brand and deliver optimal learning opportunities.

1. Know Your Learners

Identifying your audience is part of any smart marketing strategy. When you understand your audience, you gain insight into their unmet needs and allow your organization to focus marketing funds where they’ll be most beneficial (on the individuals most likely to purchase from you).

When you consider solutions for higher ed, you may automatically assume your audience is matriculated students. However, statistics show that alumni markets are 5 times larger than matriculated students [1, 2].

If you want to offer out-of-the-box, scalable solutions to foster repeatable revenue streams, target your alumni. High-quality and easily administered courses allow everyone to stay connected to your campus – and brand – while simultaneously providing them with certifications that enable your learners to advance economically.

2. Choose Outstanding Experiences

According to a recent Walker report, a whopping 86 percent of customers are willing to pay more for a better customer experience [3]. SaaS — Software as a Service — is a way to deliver software over the internet, which is exactly what universities are striving to do with online learning solutions.

If you want your customers to enjoy their online course or certificate and come back for more, you must invest in the SaaS experience you’re providing to them. This year, the SaaS industry is expected to see its largest annual growth, surpassing 17 percent and reaching a value of $171.9 billion [4].

To find success, a SaaS product must provide a mix of features. Here are a few ideas that may be helpful in higher ed.

  • Personalized user onboarding flows
  • Enhanced experience by prioritizing usability, adaptability, and value
  • Use of technology to provide fresh, updated content (using artificial intelligence) that allows users to stay current

3. Select a Partner Who Can Execute

Your universities can expand your current course and certificate offerings by targeting an entirely new market online. Most organizations don’t have the capacity to create a program on their own. As a result, they turn to white label SaaS.

White label SaaS is viable solution for your organization if you’re in this situation. White label products are made by one company and packaged and sold under another (often brand name). White label SaaS software operates similarly.

A partner in this space can help you to create an online system to support student-instructor interaction, launch self-paced courses, foster high-engagement, and access 24/7 live support.

One of the greatest benefits to using a white label solution is its efficiency — both in time and cost. Restaurants like sweetgreen, Pret A Manger, and Zaxby’s have all seen the benefit of this when they allowed LevelUp to design their mobile apps and online payment portals. Having them “white label” these platforms instead of building and creating their own was far more efficient than starting from scratch [5].

Amesite is your white label SaaS partner for learning! We deliver turnkey and easy-to-use AI-powered online systems in just 24 hours. See our results with Wayne State University and how we developed a holistic platform to provide online, on-demand courses with live instructors.






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