You’ve invested an enormous amount of work and money in your museum’s website with the intention of it being a one-stop shop for your patrons. Initially, you may believe that offering free learning modules helps drive engagement. However, websites have significant limitations. Explore how using a web application can be transformative for your museum and the overall digital learning experience for patrons.
1. Websites are great, but they don’t drive true engagement
Websites are a great tool for any business or organization, but they don’t drive true engagement for patrons. In fact, if you’re interested in hosting educational information on your website, it can be difficult to execute sufficiently. Most experts agree that web-based courses are best received when they’re between 15 to 30 minutes, suggesting that websites are insufficient at holding learner attention [1].
Studies have also shown that peer relationships play an important role in learning engagement [2]. When an individual has support from peers, this aligns with greater learning engagement. This is due in part to increased confidence in learning, whereby students feel empowered, motivated and accountable to accomplish tasks.
2. Purpose-built SaaS is essential for success
SaaS — Software as a Service — is a method of delivering applications remotely over the internet instead of locally on machines. Purpose-built SaaS applications have drastically changed how we operate. For museums, there are countless ways that SaaS functions can be utilized — everything from ticketing to digital memberships.
SaaS models offer a standardized education system and make up over 29 percent of the total eLearning market share [3]. It’s a tool that’s incredibly useful if it’s implemented for your intended purpose. When you collaborate with the right SaaS partner, you’ll be able to meet the needs of your patrons and expand your services to an online venue.
3. Domain knowledge and partnerships are key to success in digital programs
You want any digital program you launch to be successful. Domain knowledge and partnerships are instrumental to this success. SaaS B2B partner programs can increase revenue, improve networking, and enhance technology utilized.
And the best part? There are so many types of partnership programs! Consider referral, affiliate, or incentive programs with service providers, product platforms, complementary agencies, strategic companies, or knowledge partners. The possibilities are endless.
If you need more convincing, 21 percent of revenue can come through this channel for companies that rely on these partnerships [4]. When you leverage your knowledge and partnerships correctly, you don’t have to be worried about leaving any money on the table.
Final Thoughts
Amesite offers systems branded to museums that allow them to offer subscription, single purchase, or combination programs – out of the box – that enable them to offer products that patrons love and that build their revenue. Learn more about the launch of the Conner Prairie Learning Portal that Amesite developed that allows millions to access a digital membership.
[1] https://myelearningworld.com/whats-the-optimal-length-of-an-e-learning-course/
[2] https://www.frontiersin.org/articles/10.3389/fpsyg.2022.938756/full
[3] https://research.com/education/elearning-statistics
[4] https://www.cloudsoftwareassociation.com/2020/01/14/rob-belcher-saas-capital-talk/
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