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The term ‘Generative AI’ is used to describe the use of Artificial Intelligence (AI) to create something new; whether it is a piece of code, a marketing campaign, or a customer service response. As AI technology advances, there are many exciting opportunities for businesses to use generative AI to improve operations, increase efficiency, and streamline processes. Here, we’ll take a look at how jobs in three key areas - Sales, Marketing & Customer Success; Administration, Finance & Operations; and IT & Engineering - will change with generative AI.
When it comes to Sales, Marketing & Customer Success, generative AI can be used to craft personalized marketing, social media, and technical sales content (including text, images, and video). AI-powered chatbots can be used to answer customer queries, while generative AI can be used to create knowledge articles and FAQs. This will help to reduce the amount of time customer service staff need to spend dealing with customer queries, freeing them up to focus on more complex tasks. Salesforce states that generative AI is empowering their sales teams by acting as a virtual assistant, replace web-to-lead forms with personalized engagements and automating prospecting processes [1].
In the area of Administration, Finance & Operations, generative AI can be used to generate task lists for efficient execution of a given activity. It can also be used to automate tasks, detect fraud, and process real-time payments. This will help to streamline the process of managing finances and operations, freeing up time for employees to focus on more strategically important tasks. BCG mentions generating job descriptions, creating briefs from lengthy documents, and performing data entry as a few administrative functions generative AI will do [2].
Finally, in the IT & Engineering area, generative AI can be used to write, document, and review code. This will help to reduce the amount of time developers need to spend debugging and testing code, allowing them to focus on more creative tasks. Check out this Accenture blog that walks through examples of how General Motors and Under Armour leveraged generative design – a facet of generative AI – to optimize their products [3].
As you can see, generative AI offers a wide range of possibilities for businesses. By using generative AI, businesses can increase efficiency, streamline processes, and free up time for employees to focus on more creative tasks. It’s an exciting technology that has the potential to revolutionize the way we work and live.
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[1] https://www.salesforce.com/blog/smb-automation-benefits-of-generative-ai/
[2] https://www.bcg.com/x/artificial-intelligence/generative-ai