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In a digitized global economy, remaining competitive, relevant, and essential is crucial in creating a long-lasting presence in today’s markets. Digitized content appeals to many content consumers due to immediate availability and convenience. Approximately 86% of adults in the United States access news regularly from their smartphone, tablet, or computer, with 60% of U.S. adults reporting to access digital information and media “often” . To promote continued digital relevancy and online presence, there are three key strategies to employee development for a more significant ROI:
1. Watch the Trends
Younger consumers aged 18 to 49 report using a smartphone or tablet to access digital media at 67-71%, with the remaining 29-37% of media consumption being a combination of TV, radio, and print publications . Print advertising declined at nearly 25% over a year, digital advertising grew 55% from 2019 to 2020, with an estimated $152 billion in revenue . Advertisers and digital media companies target age groups that span three generations, who are also the targeted employees in this sector, with nearly 20,000 employees working for digital media corporations .
Motivating your workforce to upskill by providing relevant, streamlined, and efficient employee development is essential to keeping up with the digitized media statistics:
2. eLearning Strategies that Empower Employees
Upskilling adjusts to evolving digital markets, empowering employees through digital eLearning promotes collaboration efficiency and eliminates monotony and mundane tasks . Training employees to create digitized content that is engaging for maximum ROI requires eLearning tools that are cutting edge; employees are more engaged and willing to participate in professional development that promotes feelings of accomplishment and productivity . L&D teams that recognize employee turnover is detrimental to organizational bottom line have noticed a 50% improved retention rate when implementing layered, modernized upskilling development opportunities .
3. Employee-Centric eLearning for Employee-Driven Solutions
Outdated, top-down problem-solving management styles are not employee-centric and prohibit the knowledge-driven, digitized workforce. The World Economic Forum stated in 2020 that by 2022, 54% of the workforce would need significant upskilling, and employees want advanced digital skills to close collaborative gaps in the workplace . Employees who take ownership of their work also want professional development that promotes collaboration and innovation, with eLearning individualized to boost employees’ strengths and foster a culture of employee-driven solutions through creativity and empowering autonomy with solution implementation .
Amesite is a leader in creating a globally competitive workforce through upskilling courses in a state-of-the-art eLearning platform. Partnering with Amesite provides your organization with: